About
I am a Visual Merchandiser and Brand Experience architect with a passion for bringing product alive and redefining luxury through storytelling, space, and sustainability. With over two decades of experience shaping the identities of some of the world’s most iconic fashion houses—including Chloé, Givenchy, Alaïa, and Polo Ralph Lauren—I specialise in crafting immersive brand experiences that engage and inspire.
My expertise spans architecture, visual merchandising, and brand storytelling, ensuring every touchpoint resonates with purpose and authenticity.
My career has been defined by a commitment to understanding how physical and digital environments shape consumer perception. From designing eco-conscious retail concepts at Chloé to leading the global visual transformation of Givenchy, my work seamlessly merges aesthetics with strategy, always keeping the brand’s DNA at the heart of the narrative.